Automated mailing program act

A prospect visits one of your landing pages and fills out a form to download your eBook. You automatically send them the eBook in an email. The prospect clicks on the link to download the eBook. They fill in an online form with a time they are happy to speak. A sales rep at your company is notified and calls them at the allotted time.

Identify strong leads Marketing automation software lets marketing teams score leads based on the likelihood of them buying your product. Segment your customer base Marketing automation platforms help you segment your customer base, allowing you to target different groups with the most relevant marketing strategy. See marketing automation in action Marketing automation and customer relationship management software in one: Try Act! Marketing Automation free for 14 days to explore how marketing automation works in practice.

Try it free. Marketing automation benefits marketing departments in several ways. Here are some of them. Stronger lead generation Marketing automation helps you build stronger leads and improve your lead management in two ways. Better timing Timing is crucial in sales.

Take the optimal step every time Marketing automation ensures the most effective step is taken at each stage of the marketing funnel.

Many companies that use marketing automation have a sales process that involves some or all of the following: An inbound marketing process. Email marketing. Social media. Materials to use in the sales process or if you are willing to create them.

A sales process that takes place online. Know your sales process How you use marketing automation will depend on your sales process. Know your customers Marketing automation revolves around tailoring your marketing funnel based on how your customers interact with your company.

Have a defined strategy Companies that succeed with marketing automation know the steps customers want to take at each stage of the funnel and can direct customers to these steps. Create the required materials Marketing automation requires you to have materials your customers can interact with. Keep everyone in the loop Successful marketing automation strategies receive input from teams throughout your organization.

Still unsure what marketing automation is? Then download our definitive guide to marketing automation eBook where we go into further detail on all the points on this page. Download the eBook.

Here are some things to look out for to make your decision easier: Features It is important that the marketing automation platform you choose has the features you want. Integrations It is essential that marketing automation software integrates with the tools you already use. Training Marketing automation is straightforward once you get the hang of it. It thanks you by name for reading the content, welcomes you to the business and suggests you read a related article that other customers have found useful.

Which business has engaged you? Which provides a gateway for further conversation? Which business are you more likely to trust—and which are you more likely to choose for your CRM purchase?

When effectively leveraged, marketing automation enables enhanced targeting, personalization, customer experience and the quality of generated leads. Setup custom nurture streams with the visual campaign workflow designer, providing a graphical representation of your communication flow.

Preview email campaigns before sending with both mobile and desktop views to ensure your images and content render perfectly.

Grow your audience with effective lead capture forms and surveys that feed contacts and responses into Act! Advanced forms and surveys allow further actions in Act!. Notify Act! Prioritized leads are pushed into Act!

Automate workflow between sales and marketing to maximize engagement at every phase of the customer journey. Watch as Act! Marketing Automation turns real-time response metrics into sales actions—alerting you of new prospects, prioritizing follow-ups, and delivering a composite view of customer engagement in a single solution. This can be an effective strategy, but be careful not to overuse it. If you offer too many discounts, your customers might expect to receive them more often. Some people interact with your company several times before they become customers.

These types of campaigns have to be relevant to work, and with email automation, drip campaign messages only go out to prospects who have demonstrated interest. Email automation helps you find your audience and engage your customers. Unlike manual campaigns, automations run in the background while you tend to other valuable tasks.

With automation, you can send personalized emails for each individual, from new visitors to repeat buyers. And if you combine email automation with customer analytics, you can refine your targeting every time you send a message—and grow your business without sacrificing that special personal touch.

Be sure to check out Mailchimp's email marketing statistics by industry so you can keep track of how you're doing. Check out how Mailchimp's free marketing automation tools stack up against the competition. What is email automation? The benefits of email automation Email automation lets you: 1. The leading type of personalization experience that marketers use is email. Make the most of your marketing team. The bottom line: With automation, more gets done—and the added productivity is of higher value.

Improve your customer retention rate. Compare that to this one: "Dear Joe, we haven't heard from you in a while, and we wanted to make sure that you heard about our latest offer. It makes your marketing strategy scalable.